These are looking great! 
Just a reminder that ‘DRAFT’ should be somewhere prominent on these until they’re approved by the National Council. This is so we don’t fall foul of any electoral advertising laws.
To comply with electoral advertising laws, before publication or distribution all … draft materials should have large red “DRAFT” text emblazoned over it where practical.
I’d just edit the images and reupload them.
I can’t see any edit option for my OP. I can still edit my “save our treasure” so I suspect the system only allows editing for a specific time. I could easily be missing something. But, I’m good with a tractor …
No pencil icon at the bottom of your post?
I would classify these more as posters than memes (although all information transmission is fundamentally memetic). They look good, communicate a message. But not self replicating.
A meme by definition has a self replication mechanism - something that triggers the viewer to share / copy / imitate the meme across many communication channels to other potential hosts.
Liquid Democracy as a solution for decision making in a political party turns out to be too superficial for purpose.
Simple popularity is not a good basis for decision making.
It needs to go a lot deeper, understanding core values, evaluating evidence, open transparent debate etc.
Liquid Democracy does not provide these things.
Nice name though.
My only suggestion is to change “sea-grassroots” to “seagrass-roots” as it flows a little better and when punning you use the replacement word as the joke ie “Isabel really necessary on a bike” not “Is-a-bell really necessary on a bike”
Also: we have an Identity Style Guide - let’s follow it.
It would also be helpful to use CC or public-domain images and explicitly say that.
Anyway, here’s what I think the seagrass-roots one might look like in that context.
Something I did a couple of years ago for a facebook banner (hence the nothingness in the bottom left):
It’s a bit of a mess and needs a good rework, but I think it’s got potential.
Edit to add: @edeity you make a good point about the poster-meme distinction. Now this, this is a meme:
I suggest that you switch the position of the pics around on reef one so that #VotePirate isn’t sitting on top of bleached coral.
Couple more suggestions:
For the Ex Democrats
Re-purposing … just like a Pirate. I like it.
Perhaps “Keep the Bastards Honest, with a Shipload of Pirates”?
edit: or "Pirates! Keeping the Bastards Honest"
edit again: “Keep the Bastards Honest. Become a Pirate!”
@edeity, I appreciate your answer here about social media “strategy”. Thank you.
Images are important.
A few snipped bits …
When you’re browsing Netflix, if your attention isn’t grabbed by a program within 90 seconds, you’re statistically likely to do something else instead.
You need to figure out a way to tell the story of the program in a single image.
Neuroscientists have discovered that the human brain can process an image in as little as 13 milliseconds,
Netflix set out to develop “a data driven framework” through which it can find the best artwork for each video
It’s well known that humans are hardwired to respond to faces. But it is important to note that faces with complex emotions outperform stoic or benign expressions — seeing a range of emotions actually compels people to watch a story more.
Great stories travel, but regional nuances can be powerful
Viewers respond to villainous characters surprisingly well
an image’s tendency to win dramatically dropped when it contained more than 3 people
This is different to the purpose of a meme. The difference is important because its about picking the right tool for the job - hence links back to strategy (the actual strategy bit - i.e. the why, not the how). Its the meme vs. advertisement discussion.
A meme is basically a self replicating piece of information. It does this by triggering a response in the human viewing / reading it to make them propogate it to other people. This is the basis of something “going viral”. It can be counterintuitive but memes often work well when they don’t make sense or use a range of “innapropriate” emotion - it creates an in/out group dynamic that makes “getting” the meme aspirational.
Memes are bad for educating and spreading large amounts of structured information, good for creating highly engaged groups of people that will then self educate and promote independently of centralised control.
Designing memes is an actual science. You can certainly get a lot of success in creating something that can spread just by emulating other memes that were successful, but to achieve a specific outcome within a timeframe can require actual design.
A lot of the original reference material for this predates people publishing things on the internet openly, but Dawkins for the basics (although most people are across his definitions of memes) and for more specifics on engineering memes I have tended to follow Blackmoores views, although she has since moved firmly into the territory of post human AI memes (memes that engineer memes) - which whilst highly probable do not help right here right now designing memes to get people to get other people to vote Pirate.
If anyone cares about this stuff, I can dig around and see what I can find for the reference material.
I liked this version of the phrase the best, so I made it.
Also, I’m blatantly breaking the style guide here, by not having the logo on an approved monochromatic background. There is however a drop shadow to aid in legibility. Flame shield has been raised in anticipation. Pinging @Frew and @Feenicks to weigh in on this one.
edit: @edeity this thing isn’t even close to viable levels of virality, is it.
It doesn’t have to be “technically” a meme to go viral and it doesn’t even have to go full blown viral.
It just has to be memorable, relateable and shareable, which I think this image achieves
these
8 hours later, this phrasing seems dangerously close to self-referential.
Little bit. I suspect Don got it right the first time.