Unlike a major Party or a Party with corporate backing (maybe they are the same thing) we can’t hire slick marketing gurus to make professional election materials. Everything we will use for the election will come from volunteers donating their time and energy.
We are faced with tough decisions, do we produce very little and have a high quality content filter? Or do we give members a free hand to produce what they think will work and rubber stamp anything that is clear, not offensive and legible? We opted for option B. Whilst this does open us up to criticisms of being unprofessional, we will create a lot more content, some of it will stick, some of it will fail.
I would like to point out this was not an ‘advertising campaign’, it was a collection of memes that were approved to pass archaic electoral laws. They were made for members to share if and as they wished. To quote one of our defenders from the Reddit thread:
yuridez: Not an election ad it seems. The story is (as far as I can tell) that the pirate party had a thread on their discussion board where people were discussing possibilities regarding materials that people could easily share on social media. A bunch of brainstorming happened and lots of stuff was made by random people, and everything made was okayed by the party to share if anyone hypothetically wanted to. So this was just part of a random grab-bag of quickly thrown out ideas people had.
And then it was posted here and everything was un-okayed to prevent anyone from getting the wrong idea, since this isn’t exactly some kind of meticulously considered advertising campaign.
Whilst the comments may have been largely negative, I view the over 300 upvotes to mean that the meme was a success. What is worse than people saying bad things about you? People not talking about you at all. I realise there are conflicting views about negative press (or comments). I belong in the camp that any publicity is good publicity (within reason). So to me, this was a success.
Some of the people writing negative comments stated quite clearly they weren’t going to vote for us anyway, some were probably members of other Parties wanting to have a dig at us. I comment on articles and slag off the majors all the time, surely people from other Parties do this too.
I think we should forge ahead with dodgy memes, and better ones, and policy statements and press releases and podcasts. The more election materials that we produce the more hits we will get.