I wonder if the concept of a policy infographic/webcomic should be a separate topic. If you think so, can you make another post on it @Jawzper ?
So anyhow… maybe a good campaign would be all about having every single poster and advertising material go to this single policy comic? You could use html anchors to jump to specific section of the policy comic, if the reader came from a advertisement on a specific policy point.
tl;dr: As a redditor, I suggest you guys to just drop the idea of dank memes, and focus on a single good quality visual policy summary that gets straight to the point about what you guys are trying to sell. From there, you would structure various advertisements or campaign to get people to go to this single policy document that is digestible for the ordinary citizen (But has links to the full policy document for those who are more interested)