The way people think has a lot of influence on their politics. To be effective as a political organisation it is useful to be across how people respond to messages and how they think about politics in general. We can approach topics from different angles depending on target audience and hopefully convince more people to support us and get active.
I have read a lot of books about general psychology, so have some idea what I am talking about, but other members have a much deeper understanding of psychology from a marketing perspective and may be able to provide better insights.
This is just a conversation starter, please add more articles, critique what I have shared and add your own ideas on how we can use this info (without being creepy).
There are good links in this article too. The best tactic we can use from here IMO is pitching your message better at the audience, such as talking about equal marriage to conservatives as being about the family and commitment rather than freedom and equality.
Unconscious Reactions Separate Liberals and Conservatives SCIENTIFIC AMERICAN
An example of how this sort of understanding can be used with data analysis has been discussed in the Psychometric manipulation thread (quote and article that sparked that debate provided below).
I’m on a crapload of painkillers until I get to the dentist on Tuesday, so am not going to provide the sharpest insights at this stage. There are plenty of more articles about that explain bits and pieces of politics from a psychological point of view, but I will refrain from sharing them at this stage or there will be too much info to wade through.