With @Simon’s proposal to do a press release about refugees last night, I got thinking about how we use our press release roll on the website. The media isn’t going to care one iota about our position on refugees, unless we are doing a media stunt that they think will result in clicks on their website. They barely cover our opinion on tech issues where we have expertise and a lot of skin in the game.
It is a waste of time and energy to put out statements aimed at people who aren’t going to use it. So I propose that we rework our approach to press releases and turn them into statements aimed directly at our members and the public in general and skip the media as the middle man to our messaging.
There are some topics that we may get some media on core Pirate Party issues, such as website blocking, net neutrality etc where press releases have some value and we should continue to put them out, but our position on gay marriage, refugees etc is not going to get any coverage in the mainstream news. A statement aimed at general consumption is more likely to get legs on social media than a tweeted press release.