@Frew I agree 100%.
It could be that I am unfamiliar with current Press Release procedures. I guess I was looking for us to make a Statement on the specific issue rather than let it go ignored?
I didn’t even realise that there is a difference between a message which goes out to Media/Members/Public. My opinion is to lead towards messages geared for Public consumption, and if the message is good, then media would pick up on it. Addressing towards members is just preaching to the choir.
I have no problem with skipping the Media in the targeting of the message, but we should still try reaching out to journos to get heard.
The style of language is worth some discussion as well. I am more of the persuasion of using more everyday language so that anyone can understand and be engaged (without it sounding like a boring canned statement) and occasionally even some charged words to grab attention.
@rundll socmed strategy sounds good… if we do it organically that is just preaching to the choir, but that twitter/facebook advertising we did was surprisingly effective! Perhaps make some of out our “articles” (PR statement) and promote it on twitter/facebook (& reddit), it would be quite a surprise for some people to get surprisingly good content promoted into their feed!
I don’t think that $66 per release which is probably going to get ignored is best us either. But hey, I was wrong about facebook/twitter spend, maybe it isn’t a waste? But I still think that it would be more effective to hunt down like minded Journos who are willing to take content from us directly.
The statement I started was quite reactionary, and that is an identified flaw that I was anticipating that “someone else” would say something but when that didn’t happen it makes me realise that the process to pick things up timely and get people onto it. Maybe a Journalism Team? Recruit some Journalism students perhaps… that couldn’t be too hard, they are all looking for a way into the industry.